| 000 | 01026nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 170929s2011^^^^sp^^^^^^^^^^^^000^0^spa^d | ||
| 020 | _a9788483226766 | ||
| 035 | _aMX001001960652 | ||
| 040 |
_aUNAMX _bspa _erda _cUNAMX |
||
| 050 | 4 |
_aHF5415 _bK67618 2011 |
|
| 100 | 1 |
_aArmstrong, Gary _k(Gary M.), _eautor |
|
| 240 | 1 | 0 |
_aMarketing an introduction. _lEspañol |
| 245 | 1 | 0 |
_aIntroducción al marketing / _cGary Armstrong, Philip Kotler, Michael Harker, Ross Brennan ; María Jesús Merino Sanz, Teresa Pintado Blanco, José María Juan |
| 264 | 1 |
_aMadrid : _bPrentice Hall, _c2011 |
|
| 300 | _a415 páginas | ||
| 336 |
_atexto _2rdacontent |
||
| 337 |
_asin medio _2rdamedia |
||
| 338 |
_avolumen _2rdacarrier |
||
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 |
_aKotler, Philip, _eautor |
|
| 700 | 1 |
_aHarker, Michael, _eautor |
|
| 700 | 1 |
_aBrennan, Ross, _eautor |
|
| 700 | 1 |
_aMerino Sanz, María Jesús, _ecolaborador |
|
| 700 | 1 |
_aPintado Blanco, Teresa, _bcolaborador |
|
| 700 | 1 |
_aJuan, José María, _ecolaborador |
|
| 999 |
_c18509 _d18509 |
||